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Cherry Capital Subaru, located at 1747 S Garfield in Traverse City, MI, is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car, truck or SUV of your dreams today!

Hear What Our Customers Have to Say

"Quite happy, very satisfied. Tom is a very good people person and a credit to the dealership."

Al Francik, Lake Ann


"All aspects of the experience exceeded our expectations. We have already recommended the dealership and salesman to others! We were very impressed with Tim T.G. Galligan. Our Subaru handled our unplowed, 8 inches of fresh snow easily in Mesick, and felt very steady for the 45+ minutes of drive time this morning on the back roads from Mesick to Interlochen. I hope our purchase of the Subaru didn't prompt the snow storm, but we put it to the test and it ate snow for breakfast! Thanks so much for all your help in getting us in this fine vehicle!"
Kate Murdock, Mesick


"My third Subaru and an
other fair deal from the salesman, Tim Galligan and the folks at Cherry Capital. I highly recommend this dealership."
David Gill, Fife Lake


"Because of the ease of purchase, cordiality of the staff, including Tim Galligan, Mike McFarlan, and Mr. Belovich, we decided to purchase a second vehicle in less than a year from Cherry Capital. The customer waiting area is very clean, well lit and quite comfortable. We would not hesitate to recommend Cherry Capital to our friends or relatives."
Larry L. McDonald, Williamsburg


 "This is our third car from Cherry Capital. We have had a pleasant time with the people at Cherry Capital. We would recommend Cherry Capital to anyone. We are pleased with all of our cars."
Robert & Ann Stepp, Frederic


 "Excellent Sales and Service. Treated with respect and very happy with my purchase at Cherry Capital Subaru. Thanks Tom Wysocki, Jaime Hale, & Mike McFarlan."
James W. Blaha Jr. & Sons, East Jordan

"What can I say! As always everything was great at your car dealership. I just bought my 3rd Subaru Forester from your dealership. I love it! My Salesman- Mark Blandin- made the whole process so easy. Everyone from the saleman to Phillip in financing was great - so easy, quick, knowledgeable, and friendly. I always feel at home at Cherry Capital whether I'm in for service or in to buy a new Subaru. I will definitely be back in the future to purchase my 4th Subaru! Thank you to All! "
Cecelia Billings, Copemish

"Tim McQuaid-- I write to thank you for your assistance with our recent purchase of an Acura RL. As I mentioned, my father-in-law is a repeat customer of yours; this was our first experience with your dealership, and it was a very pleasant one. I was impressed with your courtesy, professionalism, and the speed with which you handled the entire process, from the negotiation to the second key's arrival at our door yesterday. We will be glad to consider Cherry Capital for our future auto purchases. Thank you again for your help."
Matt Thomas, Midland

SALES


"Hadn't planned on buying a car on my lunch hour but the car was a beauty, Tom was straight forward and answered all my questions. I just couldn't leave the car behind. It was very easy and the most pleasant experience I've ever had buying a car. Phil explained in clear terms the financing - it was all a positive transaction."
Deb Allen, Traverse City


"Our experience with Cherry Capital was very satisfactory. The sales rep, TG was very friendly and professional as was Jaime. We would definately recommend you to our friends.Thanks"

Dale D. Whalen, Leland


"Excellent Service! TG was great! Thanks Much!"

Joan Dargo, Cedar

Sales


"Both Kristi Soper (service) and Mark Blandin my salesperson of many years were extremely helpful. They both went above and beyond what one would expect."
Phillis Hargesheimer, Traverse City


"I was very pleased with the service I received- especially from Kristi Soper- she was fantastic!"
Sara Weatherholt, Traverse City


"Outstanding Service Writer Kristi - more than accomodating. Keep up the good work!"
Allen Stone, Ludington


 "Very nice people. I do not know how you can improve- a very pleasant experience. I feel like everyone knows their job completely."
Dave and Terry Witt, Williamsburg


"We are always treated like VIP's when we bring our car for any service."
Barbara Wickham, Williamsburg


 "Excellent Job in communicating problem and resolution!"
Jim McWilliams, Traverse City

SERVICE

Contact Information

Cherry Capital Subaru

1747 S. Garfield Ave.

Traverse City, MI 49684
sales Sales:
1-866-635-7726

Hours

  • Monday: 8:30 am - 7:00 pm
  • Tuesday: 8:30 am - 6:00 pm
  • Wednesday: 8:30 am - 6:00 pm
  • Thursday: 8:30 am - 7:00 pm
  • Friday: 8:30 am - 6:00 pm
  • Saturday: 9:00 am - 4:00 pm
  • Sunday: Closed